Продажбата на Samsung Galaxy S22 ќе биде помала

The Galaxy S22 series was expected to strengthen Samsung's position as a top manufacturer, but sales fell short of their target. According to Korean sources, Samsung increased the ASP (average selling price) of its devices by just 2%, while Apple saw a 7% increase.

Local media and analysts pointed out that Samsung could lose its premium image overseas, as the best-selling model was the super-affordable Galaxy A12, while sales of the handset also fell short of expectations in the US. The reduction is expected to continue over the holiday period.

According to research, the Galaxy S22 will not be able to reach the 30 million sales target before the arrival of the Galaxy S23 devices. Even with increased sales of the Galaxy Z Flip and Galaxy Z Fold devices, the decline in interest in the classic flagship is hurting Samsung's bottom line.

Local media pointed out that revenues fell by 4%, and the share of smartphone sales decreased slightly – only 0.2%.

The Galaxy Z Flip4 is also taking a big hit internationally, especially in North America. DSCC revealed that the new flip lags behind its predecessor, the Galaxy Z Flip3, with a supply share of less than 10% in Canada, the US and Asian neighbors Japan and China.

(Продажбата на Samsung Galaxy S22 ќе биде помала)

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